My Cart



Hello and Welcome to It's Simply Serendipity.

My passion in creativity has always been a natural path to follow in my personal and professional life.

Studying art lead me into photography and design , and for 7 years I worked in the Advertising Industry in Sydney. Wanting a change of lifestyle , my husband and I moved to the beautiful Central Coast .  While having our "four fabulous boys" I ventured into a new career path and established a Homeware store in the heavenly beach suburb of Terrigal. Those 6 years were a fantastic experience , I was able to meet a variety of people and I learnt a lot about the retail sector.

I believe that you create your own opportunities and what ever you decide to do , make sure it makes you happy. 

It's Simply Serendipity is the humble culmination of my past and present experiences and gives me the opportunity to share what has always been a relaxing passion to now a business that creates pieces of jewellery that are unique and affordable.


Fiona Rizzo-Zammit

" A journey begins with a single step"